March 22, 2017

What is an “Oni”?

An “oni” is a type of “yokai” – a ghost or phantom in Japanese folklore. Roughly translated oni means “demon”, “devil” or even “troll”.

For centuries, Japanese writers have used them in their stories of daring do and adventure, and as bedtime stories to teach children lessons and morals. And except for the most fabled heroes, no human could best an oni. In fact, according to lore (and Wikipedia) “They are often depicted wearing tiger-skin loincloths and carrying iron clubs called kanabō. This image leads to the expression “oni with an iron club” (oni-ni-kanabō), that is, to be invincible or undefeatable.”

So why did we pick such an ominous name for our digital marketing company? Well, to be honest. It sounded cool.

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